Art Director & Developer
12 years of experience in leading creative teams and delivering impactful visual solutions across various platforms
Some brands I worked with
Mobile App (Claro-Verizon P.R.)
Tools: Figma, Photoshop, Illustrator, HTML, CSS, Javascript
Problem:
Need improve user experience and interface for a telecommunication company.
The design team conducted research to understand the user journey and pain points, and identified several issues with the previous website's usability. One of the main challenges was to create a seamless user experience that addressed these issues and made it easy for users to navigate the website. To address these challenges, the team conducted several user tests and iterated on the design until they arrived at a user-friendly interface that was easy to navigate. The successfully achieved result was a website with a modern and intuitive user interface that provided an excellent user experience. The design incorporated the company's branding and visual identity, and the website's functionality made it easy for users interact and complete their goals.
Challenges:
One of the main challenges was creating a seamless and intuitive user experience for users with varying levels of technological expertise. The team had to ensure that the website was easy to navigate and understand, even for those who may not be familiar with technology.
To overcome this challenge, the team conducted extensive user testing and feedback gathering to identify areas where users were struggling to navigate or understand the website. They used this feedback to make adjustments to the website's design and functionality, such as simplifying the layout and adding more prominent calls to action. Thee team used software tools such as Wordpress and WooCommerce to create the e-commerce functionality and integrated it with the company's back-end systems. They also added features such as real-time inventory tracking and order tracking to ensure that users could easily track their purchases and delivery status.
My Role: UI Designer
Results: As a result, the telecommunication company website's user experience was seamless and intuitive, even for users with limited technological expertise. The website's shop page provided an efficient and effective purchasing process, and users could easily track their purchases and delivery status. This resulted in increased user satisfaction and higher conversion rates. Overall, the user experience process for the telecommunication company website involved challenges such as creating a seamless user experience for users with varying levels of technological expertise and integrating the website's shop page with the company's back-end systems. However, the team overcame these challenges using user testing and feedback gathering and software tools such as Wordpress and WooCommerce to create a successful and efficient user experience for the website's users.
Welcome to My Portfolio
I invite you to explore my site to get a better understanding of my specialties, technique and professional experience. What you’ll find is a combination of snippets of past work. Enjoy browsing, and get in touch with any questions.
Marketing Designs
